(2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3), 149-159. http://dx.doi.org/10.5539/ijms.v5n3p149Muruganantham G, Bhakat RS. A review of impulse buying behavior. Int
The structure of this article is as follows. First, it begins with a review of impulsive buying behavior. This is followed by an explanation of the materials and methods used. Next, the results of the collaboration network, co-citation network, and future trends of impulsive buying behavior ar...
It has been argued that impulse buying behavior relates strongly to positive emotions and feelings such that impulse buyers experience more positive emotions such as delight and consequently spend more (Beatty and Ferrell 1998). Impulse buyers have a strong need for arousal and experience an emotional...
Above all, this study explores the impact of viewers’ network social presence on parasocial interaction and social support willingness based on the live broadcast environment in China. The structure of the paper is as follows: the following section presents a literature review and our research ...
Precursors of CBSD include high impulsivity, strong materialistic values orientation, self-discrepancies, reward sensitivity and low self-esteem (e.g., [[11], [12], [13]]). Another factor that has been related to addictive behavior is stress. However, stress has been hardly investigated as ...
A Model of Online Impulse Buying: An Empirical Study. Washington State University.Dhanila Veena Parboteeah.A model of online impulse buying: an empirical study.. 2005Parboteeah, D.V. (2005), "A model of online impulse buying: an empirical study", unpublished doctoral thesis, Washington ...
Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimul...
Journal of International Consumer MarketingBroonchoo, P., & Thoumrungroje, A. (2017). A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption. Journal of International Consumer Marketing, 29(3), 194-205....
careful, and rational. They’ll do a lot more research than their B2C counterparts, read through technical details, and take their time to decide how best to proceed. And since they’re not generally driven by impulse, they may well decide that they’re best served not buying anything at ...
Based on a literature review, the variable online purchase intention has been often selected as the basis of purchasing behavior study. Literature shows the intention may be the main predictor of any behavior (Fishbein and Ajzen, 1977); thus, this work use purchase intention online as the main...