The aim of the present research is to detect sarcastic messages in media and news articles through the multimodal markers of the discourse. The dataset analyzed to achieve the above-mentioned goal is derived from American and British media and news platforms Politico, Th...
1.1 Multimodal Discourse Analysis With the rapid development of society as well as technology, the means of communication has changed dramatically. Apart from language, music, images, photos and videos have entered people’s daily life and played an important role in conveying messages and ...
We show how we scale analysis methods to achieve greater coverage of data and discuss how this meets several recurring challenges for multimodal analysis more generally. Keywords: news videos; narrative strategies; multimodal cohesion; multimodal discourse analysis; personalisation in news; emotionalisation...
CRITICAL discourse analysisDISCOURSE analysisMAGAZINE advertisingADVERTISINGDrawing on Fairclough's (1995) three-dimensional framework of discourse analysis of communicative events, in this paper we carry out a multimodal analysis of a Diners Club International magazine advertisement...
Based on multimodal communicative theory and the theory of context of system-functional linguistics,a theoretical framework for multimodal discourse of online communities is set up on three levels: the level of context,the level of content and the level of presentation. Through a quantitative analysis...
History, modernity, and city branding in China: a multimodal critical discourse analysis of Xi'an's promotional videos on social media 来自 Semantic Scholar 喜欢 0 阅读量: 643 作者:Y Wang,D Feng 摘要: In the digital age, cities around the world are mobilizing various symbolic resources to ...
The framework mainly consists of multimodal discourse systems at five levels: (1) The level of context of culture, (2) the level of context of situation, (3) the semantic level, (4) the formal level and (5) the level of media (substance). At the same time, it also studies the ...
A Multimodal Discourse Analysis of Video Games - A Ludonarrative Model (Presentation at the International Conference on Narrative 2016) 来自 ResearchGate 喜欢 0 阅读量: 88 作者: T Weimin 摘要: Engaging users to playtest serious games during game design uncovers the value of design elements that ...
This dissertation establishes a theoretical framework for multimodal discourse analysis, applying the theoretical notions to the question of identity construction of two women living in Germany. ^ The multimodal framework allows the incorporation of concurrent actions and the setting, which traditionally have...
Multimodal Transcription and Text Analysis What are multimodal texts? How can we transcribe and analyse them? How can multimedia and internet help us in multimodal discourse analysis? What postproduction and authoring skills are needed to analyse a multimodal text or to develop a... Baldry,A ...