The power of livestreaming commerce to rake in billions of revenues within hours has thrust this nascent commercial model into the global spotlight; that said, despite the prevalence of impulsive buying in live
Decentralization is key. Social commerce platforms like Douyin and Pinduoduo are challenging established marketplaces, emphasizing personalized experiences and value. Micro-influencers are gaining traction in livestreaming Thailand Social commerce reigns supreme, driven by "Shoppertainment" on platforms like Ti...
China’s top Key Opinion Leaders are notorious for wielding phenomenal levels of commercial influence in their particular verticals, such as fashion or cosmetics – making them an incredibly lucrative investment for the brands who partner with them. China’s top livestreaming celebrity, Viya, once g...