A. Offering high-quality products at reasonable prices. B. Disclosing all relevant information to customers. C. Using false advertising to attract customers. D. Respecting customers' privacy. 相关知识点: 试题来源: 解析 C。本题主要考查对市场营销伦理的理解。选项 A 提供质优价廉的产品是符合道德的...
A Review of Marketing Ethics: An International PerspectiveEthicsInternational marketing
Klein, "Marketing Ethics: Cases and Readings," edited by P.E. Murphy and G.R. Laczniak, "Advertising Ethics" by E.H. Spence and B. van Heekeren, and "Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause," by P. Kotler and N. Lee. This article ...
Business, marketing, ethics, and professionalism. An annotated bibliography Business, marketing, ethics, and professionalism. An annotated bibliographyBreastfeedingDeveloping countriesHospital practicesMedical education[No authors listed]... N Listed - 《Asha》 被引量: 0发表: 1986年 Cover letter with curr...
The Authors thank the Journal of Business Research for awarding its Quality and Impact in Marketing Scholarship Award to our 1985 article, "Ethics and Marketing Management." In this article, provide a retrospective that examines how subsequent research has extended our findings and provide a prospecti...
What would happen if all the information stored on the world’s computers were accessible via the Internet to anyone? Ask Dr. Denise Nagel, executive director of the National Coalition for Patient Rights, about medical privacy. “Small-scale privacy at...
To effectively enhance ethical and socially responsible practices in marketing, it is important to have a better understanding of marketers' decision proce... SJ Vitell,A Bakir,JGP Paolillo,... - 《Business Ethics》 被引量: 61发表: 2003年 Public Relations Leadership in Corporate Social Responsibil...
NEW YORK (AP) — McDonald's sales have been sputtering for more than two years and the company seems trapped in a cycle of bad headlines that likely won't end soon. Its quarterly earnings results on Wednesday aren't expected to be pretty either, and there's a chance its dominanc...
“I am hopeful to work with a company or nonprofit that seeks to improve the lives of others through meaningful work, positive connection, and brand engagement. I would love to integrate both my majors together, communicating, writing, and marketing for organizations that are passionate about fami...
Remarkably, in high-income countries, half of all children are likely to live into their late 80s or early 90s—but it’s important to make sure people remain productive and engaged as they age, Scott says. Businesses should recognize older wor...