How to make a customer journey map Learn how customer journey maps can help you sharpen design and marketing efforts, turning casual visitors into passionate brand advocates. Learn more How to create a product development roadmap Get your next product effort off to a running start with a product...
Another option for your journey map design is based on the timelines your customers traditionally follow. You can create a curved flowchart that tracks each decision along the way. This template highlights every touchpoint along the journey. Image source: Canva While this is a creative process, ...
With a completed user journey map in hand, you can then share it with other team members and begin to brainstorm what’s needed to orchestrate the ideal customer experience. The key to unlocking the next phases is gathering even more insight into customer’s data and behavior. This is where...
In 1959, Carl Jung first popularized the idea ofarchetypes—”universal images that have existed since the remotest times.” He posited that every person is a blend of these 12 basic personalities. Ever since then, authors have been applying this idea to fictional characters, combining the diffe...
How to expand your welcome programme into a welcome journey 10 options for different emails in a welcome sequence Techniques to review and improve your welcome emails How is this Quick Win structured? Thinking about the situation our members may be in with their emails, we have taken the common...
Beyond basic access controls, implement advanced security measures like two-factor authentication, encryption, and regular security audits. Protecting your digital assets from unauthorized access and breaches is crucial for maintaining brand integrity and legal compliance. ...
Thereissomething you can approach methodically — your understanding of the customer journey and the steps you can take to improve it. In the next section, we’ll show you a step-by-step process (yay for our linear thinkers!) for building and optimizing your customer journey map. ...
What is on a mind map? A mind map consists of a main idea placed at the center, with related ideas or subtopics branching out from the main idea. Curved lines connect the main idea and subtopics, and each idea or topic sums up a thought in a keyword or phrase. ...
80 years of innovative design The sweet spot arises where 80 years of experience and expertise are woven together with curiosity and visionary thinking. The result is something timeless, honest and carefully considered down to the smallest detail, from how a piece of furniture is made and looks ...
Consumers. Having placed bets on how consumer behavior will shift in the future, the company can then design its ecosystem. Mapping journeys is a bedrock design activity that helps organizations envision the experience from the vantage of consumers. Each journey is designed as an inte...