Social media marketing : A case study on the strategies available for marketing through Facebook by Swedish touroperatorsEmelie WiklundTherese Hollstensson
Delugs had their first sale in Singapore and then gradually pursued an international customer base. They decided on a generic approach to marketing by focusing on social media platforms – in particular, Instagram. There they built a community of watch enthusiasts and quickly realized that local di...
The paper explores a case study of the Ritz- Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make...
How to write a social marketing case study Writing an effective case study is all about the prep work. You’ve got to get all of the questions and set up ready so you can minimize lots of back and forth between you and the client. ...
a case,a four-step social media marketing plan(preplanning,platform choosing,strategy building,ROI measuring) and a check list are created which could definitely improve its marketing efficiency,subsequently improve its financial position by increasing the future sales and decreasing the marketing ...
Recently, social networks gained tremendously in popularity. There are more and more companies nowadays on the Web that focus with their marketing strategies on social networks such as Facebook, Twitter, etc. Even if Social Network based marketing is said to be a big success these days, little...
Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page Social networks have changed the way information is delivered to the customers, shifting from traditional one-to-many to one-to-one communication. Opinion ... IP Cvijikj,F Michahelles...
This paper explores how social media strategies have been used as a personal branding and marketing tool, with special reference to the celebrities in the Malaysian entertainment industry. In the initial pilot study presented, it was found that Facebook had helped all the celebrities in building ...
This bachelor's thesis attempted to discuss the ways of how a hotel can take advantage of the opportunities social media offers. A case study consisting of boutique hotels and chain hotels analyzed a hotel's approach of adopting the opportunities presented by social media. The main interest of ...
the information society: an international journal social media new and old in the al-arakeeb conflict: a case study AM Schejter,N Tirosh 被引量: 0发表: 0年 Mobile Communication and Society: A Global Perspective "Social Media New and Old in the Al-'Arakeeb Conflict: A Case Study." The...