Fortunately, small businesses don’t need big marketing budgets or agency support to win in marketing and help their businesses stand out. By focusing on the following five potent do-it-yourself marketing strategies — and armed with the right tools — scrappy marketers at small businesses can pa...
As a small business, what you hope to acquire from your marketing efforts is attainment of your goals. In order to do this, you need a killer strategy that will get your brand the attention it deserves. Here is some advice with practical value for those who need to create a successful m...
Many small businesses make the mistake of seeing this as a lost cause and doing little in the way of marketing. There are, however, many marketing strategies that cost little to no money and that are proven to be successful. Here are just a few that really work: 1. Use social media. ...
Your website is one of your new business’s most important ambassadors and a crucial component of your marketing and branding strategy. So, be sure to budget funds for marketing (and the cost to create a strong presence online) and do your best to stay in front of your customers. Here a...
Keeping a small business afloat is difficult enough, but trying to compete with large organizations for a small pool of consumers is even harder. Use the five marketing strategies above to help get your brand in front of buyers and help ensure that they remain engaged.Related...
The current focus on omnichannel strategies highlights the need to prioritize the right marketing channel investments.
What are the 4types of marketingstrategies? Product/Service Strategy: Focusing on product features, quality, and value to attract customers. Pricing Strategy: Setting prices that are competitive with the marketplace and align with the company’s goals. ...
One of the most dependable parts of digital marketing is the fact that it is constantly changing. Digital marketing changes as the world changes—and in the last few years the world has changed quite a bit. To avoid getting left behind when it comes to marketing strategies, small businesses ...
Marketing strategies to increase customer loyalty Loyalty marketing involves rewarding your existing customers, but it also goes beyond just a simple thank you to your loyal base. 1. Points system & reward programs: Remember that loyal customers do not need to be sold on your brand, but rewarded...
These five strategies will help you make sure that your small business is well-positioned for success, ahead of the busy season. Weave the spring narrative into your marketing collateral The season spring is associated with renewal and rejuvenation – a period of new beginnings. You can use thes...