Use 4p marketing strategy to establish a unique marketing system for enterprises to enable business success. Keywords:Pure company; 4P theory of marketing 以纯公司4p市场营销策略研究 前言 随着经济全球化的发展,越来越多的国外服饰品牌进入了中国的市场,并且在一定时间内很快占据了市场的份额。国外品牌因其...
According to Afolabi, an organisation may adopt the strategy of "jump-starting" by taking the market leader "head-on" in all fronts in terms of product innovation, conceptualisation, price war and marketing communication mix war. This is with a view to displacing the leader from the No.1 po...
The success of Volkswagen Group in China is due to its related STP strategy and 4P strategy combined with Chinese market. Key words: international marketing strategy, strategy analysis, Volkswagen Group一、德国大众汽车STP战略现代市场营销十分重视STP营销。当今社会汽车竞争激烈,消费者的需求千差万别,企业...
marketingtheory,thispaperanalyzesandstudiesthemarketingstrategyusedbyL'Oreal inChina. L'Oreal'smarketingstrategyinChina,includingproductstrategy,pricestrategy, promotionstrategy,channelstrategyandsoon,allhavetheirownmodelsand characteristics.L'OrealfullyunderstandsandanalyzestheChinesemarketandChinese ...
The marketing strategy of dairy companies affects the development and regulation of the industry. Therefore, in the rapid development of the national economy, it is of great significance to study the marketing strategies of dairy companies. Yili Group, as one of the most representative company in ...
MARKETINGMIX DeliveredBy:AmyLi MarketingMix Acombinationofproduct,pricingstructure,distributionsystem,andpromotionalactivitieswhichconstitutethecoreofanorganization'smarketingsystem.---the‘4Ps’市场营销组合是指企业的综合营销方案，即：企业对自己可控 制的各种营销因素（产品质量、包装、价格、服务、广告、渠道 和企业...
关键词:4P 理论、秦皇岛、旅游产品、营销策略 Abstract: Based on the 4P theory, this paper analyzes the marketing strategy of tourism products in Qinhuangdao, taking Qinhuangdao as an example. Firstly, the market environment of Qinhuangdao's tourism products was analyzed. Based on the target market,...
According to Afolabi, an organisation may adopt the strategy of "jump-starting" by taking themarket leader"head-on" in all fronts in terms ofproduct innovation, conceptualisation, price war and marketing communication mix war. This is with a view to displacing the leader from the No.1 position...
analysismethod,mathematicalmethodandquestionnairesurveytoanalyzeitsmarketing strategyapplicationproblems,Suggestionsaregiventosolvetheseproblems,the4p marketingstrategyinordertoachievemaximumefficiencyinthemilletmobilephone application,realizethebalanceofinterestsbetweenthecustomerandthecompany. 目录 第1章绪论...1 第2章理...
marketingstrategy.Themarketingmanagerhastoconsiderthebehaviouralforcesandthendecidemarketingelementsinhismixconsideringtheavailableresources.Themanagermustexaminetheresourcesofthecompanytodecideamixofproceduresthatfittheresources.Thetoplevelmanagementhastosupporttheireffortinsupportingnewwaysofbusinessthroughtheorganization. ...