At the time, Geoff’s big idea was a little naïve (borderline bloody stupid), had he known how hard it would be distilling premium vodka in NZ. But luckily, he did it anyway. In his garage. And soon 42BELOW™ was being sold to his mates. Then in some bars. Then all over New...
At first glance, Auckland, NZ-based 42 Below vodka is a classic success story in the premium beverage industry. The company's rapid growth has been accomplished through "viral marketing," or using person-to-person selling without the originator's involvement,...