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So in the near term we have to focus on commercial excellence to sell more of what we currently offer, and that means better sales force and distributor effectiveness, targeted marketing, optimized pricing, and much better execution at the customer interface, in particular, on time, in full pe...
which is distributor-led. And then, you've got the consumer business where we're working with all the big retailers. So each one of them have a different dynamic, and we factor all that in and you have seen that we have made progress in Q3, and we'll keep making progress in Q4 an...