1.巧克力丝绸贯穿了整个广告，强调德芙巧克力的口感如丝绸般顺滑，也有一种综合感官的体验，给观众带来愉悦的心情，忘我的享受。2.广告没有着力强调巧克力如何好吃，而是着力表现巧克力的丝滑，可以勾起消费者对德芙巧克力的美好想象，进而激发购买欲望，采用感性诉求方式。3.古今和中外，感触的永恒拥有，是不...
德芙英文广告语 It represents the lover of you: Valentine's skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creat...
A.牛奶香浓,丝般感受。(德芙巧克力广告) ——采用了比喻手法,把味觉体验与触觉体验结合起来,自然容易激发消费者的购买欲望。 B.相知无远近,万里尚为邻。(中国援助外国疫情防控物资寄语)——运用引用、夸张手法,意为只要彼此互相了解、感情深厚,便没有距离远近之分。
德芙英文广告语 It represents the lover of you: Valentine's skin that you feel smooth, shiny hair, is a lovely little princess little prince, the other wanted to protect you, you touch the move. Dove chocolate is a wonderful experience, shooting chocolate is a challenge. The advertising creat...