A combined methodology involving webometric, framing, semantic, and sentiment analyses was employed. Results We reported the results for the following two groups: organic and local organic videos. Although the
3. Methodology 4. Results 5. Discussion 6. Limitations of the study and future research Funding information CRediT authorship contribution statement Declaration of Competing Interest Acknowledgment Data availability ReferencesShow full outline Cited by (23) Figures (9) Show 3 more figures Tables (5)...
Methodology This study follows the definition of qualitative content analysis as a ‘research technique for making replicable and valid inferences from texts (or other meaningful matter) to the context of their use’ (Krippendorff 2004: 18). Content analysis is used to discover the underlying themes...
Although this limits the generalizability of the findings to all PCL videos currently available on YouTube, viewers rarely explore more than the first few pages of a search for information,25 making the methodology in this study strongly applicable to actual video searching patterns. Furthermore, ...
A combined methodology involving webometric, framing, semantic, and sentiment analyses was employed. Results We reported the results for the following two groups: organic and local organic videos. Although the content of 923 videos mostly included the “Good Mother” (organic and local organic: 282...
(i) These restrictions and policies might influence the overall statistics (e.g., total views if some content would be accessible globally while others would not); and (ii) applying the same methodology in different country-specific settings might lead to different results (e.g., different ...
This research received no external funding. Institutional Review Board Statement The requirement for an ethical review and approval was waived on account of the fact that the study did not include any analysis of humans or animals. Informed Consent Statement ...