In today’s fast-paced business world, time is a precious commodity. Your recipients are more likely to engage with your email if it’s clear, concise, and to the point. Avoid lengthy introductions or irrelevant details. Get straight to the purpose of your email, and if necessary, provide...
Try not to overwhelm your recipients with too much information—remember, less is more. Include all necessary information first and add additional details later. Skim your email before sending to double-check it’s readable and includes everything. Respond to emails Let your colleagues know you ...
When your follow-up email lands in their inbox, the subject line will be the first thing email recipients notice. That’s why it has to be a really good one to increase your chances of getting a response. The most effective way to craft a subject line is to personalize it. According...
If you need them to click a link and fill out a form, be similarly clear about that. Again, marketers have long known about the importance of clear instructions. You can write the best email in the world, but if you don’t clearly tell the recipients what you need them to do, it’...
Emailing:When I first started atRight Source Marketing,Will Davisgave me some advice to live by: When you can, provide numbered lists in emails, rather than bullets or multiple paragraphs. That way, people you email know exactly what points you’re making, and can respond to each point easi...
This means you’ve done your research, you understand the recipients’ needs, and you’ve tailored your message to them. Reaching your leads at the right time will ensure the success of your cold emails. The goal of a cold email is not just to get read but to get a response as a be...
Just imagine: you get to your office, dreaming about 1,000 tasks on your to-do list, open your mailbox, see up to 20 letters, click on one of them, and open a long novel up to 2 pages in length. Great piece of business email writing, yes?
Once your memo is complete, make sure to send it to all intended recipients through the appropriate channels. You may also want to follow up with a face-to-face meeting or email to ensure that everyone has received and understood the message. ...
It accounts for why emails havehigher open rateswhen sent to multiple people, and higher response rates when mentioning other stakeholders at the company.Social proofis so powerful because when it comes to making decisions — like whether or not to reply to someone’s email — we take cues fr...
It’s pretty common these days to treat emails as our task list – so people will tag emails accordingly. If you cover multiple issues in your emails, you are likely complicating things for your recipients and yourself. Use a signature. People get a ridiculous amount of email these days. ...