The first step is to create goals for your influencer marketing strategy — these will help you measure the success of your campaign. Think about your objectives in terms of SMART goals. When developing influencer marketing SMART goals, there are three factors to remember: reach, relevance, and ...
Denis Hoogweg, Principal Solution Engineer for Salesforce, explores marketing automation trends and how will it look like in 10 years. Denis Hoogweg March 1, 2021 6 min read Share article Share article Just For You Tell Your Story: 7 Tips for Your Small Business “About Us” Page 7 min...
25 Predictions For What Marketing Will Look Like In 2020The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.Co.Create
Using the data from Statista, combined with our2023 Social Networks Study, we can look at digital marketing trends as a whole amongst consumers, and how this will translate into social media marketing. So first, let’s break down the four trends from Statista’s report. ...
Technology has rapidly advanced in the past three decades. The speed of the internet continues to grow and with it, Video. New advancements in technology have paved the way for a paradigm shift in the way marketers will use video marketing in the future. ...
By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. In Jounce Media’s annual report, ‘The State of the Open Internet,’ three influential market forces shed light on the obstacles that media companies and advertising ...
In short: Just as CMOs were promised a new normal, a plethora of geopolitical, cultural and fiscal challenges emerged. It all raises the question: How will marketing’s plans adapt? The Gartner CMO Spend and Strategy Survey provides a snapshot of marketing’s current budgets, spending and str...
We formulate these insights into our annual digital marketing trends ebook,which will be unveiled as 2022 kicks off! This is a massive undertaking that takes considerable time to develop and ensure that we are providing the most valuable strategies that all businesses online can put into action. ...
We can all agree that improving the experience for prospects can lead to increased effectiveness, but what does contextual marketing look like in practice? For example, you might use dynamic CTAs that only show them offers that are relevant to them. This cuts down on the amount of u...
Your 2023 resume will look like a classic, yet compelling, story of your skills and leadership acumen when you use color as the backdrop for specific achievements worth emphasizing. The idea is to make your career achievements pop! To go even further with color on your resume, try theColor...