It was entitled "False reassurance" and stood me in good …doi:10.1136/bmj.313.7066.1210aJoseph ListerBmj Clinical Research
Listerine is named after English physician Joseph Lister, who pioneered the use of antiseptic spray to sterilize surgical equipment and operating rooms. A marketing campaign in the 1920s using the word “halitosis” as a condition that the antiseptic product could treat proved enormously successful. ...