Understand TikTok's meteoric rise and how its dynamic interface provides fertile ground for brands to engage, entertain, and endear themselves to customers.
What is TikTok and how does it work? Well, have you ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one viral lip-syncing TikTok, or screencaps on Instagram or Twitter of meme-worthy TikToks. One great example of this...
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new cust...
This guide walks you through the 11 best marketing strategies plus examples of how to market. Learn how to create a marketing strategy to accelerate your business.
Marketing Strategy: What It Is, How to Create the Best One for 2025 It is more important than ever to create and maintain a powerful marketing strategy. Here are the 10 main steps to help you create the ultimate marketing strategy. By Omer Farkash Edited by Natalie Stenge Updated November...
This can help you plan your strategy and is essential for brands who are looking to use TikTok seriously as a marketing technique. Benefits of TikTok It has a younger audience that could be hard to reach on other platforms– and as discussed early, this is a notoriously hard audience to ma...
Examining these metrics will help you refine your content strategy over time. Wrapping It Up And there you have it—the TikTok Creator Marketplace demystified! Undoubtedly, the TikTok Creator Marketplace is an incredible platform to connect and work with some of the best creators on a global sca...
So, whenever a user shared a TikTok video on Instagram, their friends got triggered by FOMO as to what this platform was and downloaded the app just to try it. This made the company gain its initial users. How To Develop A Marketing Strategy ...
What is TikTok advertising? Have you found yourself wondering, “How does TikTok advertising work exactly?”, “What are the benefits of TikTok advertising”, or “What’s the better TikTok advertising strategy?” If you have, then don’t sweat it because you’ve come to the right place. ...
1. Marketing builds brand loyalty and customer relationships. “Focusing solely on short-term sales shouldn’t come at the expense of long-term customer relationships,” highlights Rosario Maccarrone, director and head of student services at OPIT. Instead, focus on a strong marketing strategy that...