Think about McDonald’s golden arches or Nike’s swoosh. These images have become synonymous with the brands themselves and appear in all of their marketing and branding campaigns. If you don’t have one yet, try out this logo maker to get started. Slogan: If your logo acts as your ...
McDonald’s shows how these product brands differ by submarkets. Its entire target market is adults who need a fast, cheap meal. Its Happy Meal products, however, are created for children. The marketing strategy, product packaging, and value proposition (free toy) for those products are entir...
You may think your marketing is the best thing in the world, but the reality is pretty much everyone is going to forget it very quickly if they only experience it once. To make an impact you have to coordinate your messaging. Have you ever wondered why McDonald's are const...