Unsought: This type of product is either one that a consumer doesn't know exists or doesn't ever think about. A new tech tool not yet on the market is an unsought product, as is a grave plot. The CPG Industry This industry is very large and growing like crazy, mainly due to emerg...
Why % ACV Matters for CPG Brands Why should you care about the total sales of all products, though, when your products only make up a fraction of that number? The answer is that % ACV can provide brands with insight into which locations to prioritize when it comes to distribution, by sh...
The article offers information about Caribbean Property Group (CPG) LLC in Puerto Rico. It is stated that the company is committed to the first quality management of its retail, industrial/warehouse and office portfolio. In addition, the company has superior portfolio of warehouse properties with ...
Using customer insights to make actionable business decisions helps you better understand your customers’ needs and develop 1:1 relationships with your customers. This is vital for company success. These insights also give you an idea of how customers perceive your brand, products, or services, pr...
CPG Data Tip Sheet focuses on education and best practices for analyzing syndicated retail sales data from IRI and Nielsen (and SPINS for those of you in the Natural/Organic sector). But syndicated data is not the only type of CPG data you’ll encounter. In fact, it’s not even the onl...
For larger retailers looking to get a piece of the e-commerce pie,time is of the essence. Generally, companies can create a working e-commerce site in less time than they think; in McKinsey’s experience, new businesses can be launched in fewer than four months. ...
Tunable system-of-controlto allow individual systems or process steps to be independently moved onto the network. This is a critical capability because expecting every partner and every process to be simultaneously and fully onboarded is impossible. ...
The McKinsey Podcastis cohosted by Roberta Fusaro and Lucia Rahilly. The optimistic consumer Roberta Fusaro:This year’sState of the Consumerreport reveals some compelling data points on who is spending, what they’re buying, and where they’re buying.1State of the Co...
AI generates a response that is relevant to the user's query based on the intent and context. This response can be in the form of text, voice or a combination of both. 5. Dialog management AI keeps track of the context to manage the flow of the conversation and ensure the interaction ...
The CPG industry is one of the largest sectors in the U.S. economy. The CPG sector is valued at approximately $2 trillion and is led by well-established companies like Coca-Cola, Procter & Gamble, and L'Oréal. Consumer packaged goods are different from durable goods, which are more expe...