Browsing the news of recent statistics of cyber attack victims and breaches is sobering. A pharmacy in the U.S., a library in the Netherlands, a leasing company in Germany, a bank in Spain, a university in France, a school in the UK; and the list goes on. While we may associate dat...
In addition to detecting claims fraud, the health care industry is taking steps to identify patients most at risk of chronic disease and find what interventions are best. Express Scripts, a large pharmacy benefits company, uses analytics to identify those not adhering to prescribed treatments, resul...
Apollo Pharmacyworks on similar lines. Everytime you make a purchase at any of the Apollo-linked pharmacies across the nation, your account linked to your phone number gets credited with some points. You can redeem these points in the form of money while making a purchase. For instance, if...
Healthcare providers and other organizations are transitioning to fully computerized operations, including electronic health records (EHR), computerized physician order entry (CPOE) systems, and pharmacy, radiology, and laboratory systems. In this environment, HIPAA is essential for protecting patient inform...
Another example of market segmentation comes from CVS Pharmacy, a subsidiary of CVS Health. CVS used a demographic-based market segmentation strategy to tailor the mix of in-store product offerings based on urban vs. suburban locales. In urban stores, customers shop like they're in a general ...
Kroger: The attackers of the supermarket chain accessed over a million HR and pharmacy records, including names, phone numbers, addresses, birthdates, Social Security Numbers (SSNs), and healthcare data. This was a supply chain breach enabled by an attack on Accellion, a third-party cloud pr...
Walgreens is using its mobile app as an essential part of its omnichannel marketing strategy. TheWalgreens appallows customers to check and refill their prescriptions in seconds without having to go to the pharmacy, set up reminders to renew their prescriptions, or have 24/7 live chats with pha...
Technology-enabled services.This segment offers financial and administrative management, value-based care, communication, pharmacy benefits administration and healthcare consulting services. The inclusion of AI tools for analytics and operational efficiency is central to this offering. ...
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Acute and inpatient care.This line of business includes software to help healthcare providers digitally manage hospital medicine, infection control, critical care, inpatient pharmacy, case management,patient engagementand medication administration, among other clinical needs for hospitalized patients. ...