Before we walk through our step-by-step process for conducting competitor analysis, let’s look at the main aspects to include for every competitor: Overview. A summary of the company — where it’s located, target market, and target audience. Primary offering. A breakdown of what they sell...
Free Keyword Research Tool Marilyn Wilkinson Marilyn Wilkinson is an accomplished SEO and digital marketing expert with ten years of experience. She has created content and run campaigns for some of the world’s largest brands and many fast-growing tech startups. ...
Instagram Shopping has served as a boon for several businesses and creators, giving them the means to increase their revenue through the use of different types of content. It also works well for the platform’s users, given that shopping on Instagram is possible without leaving the app. While ...
The name of a brand’s product: “Nintendo Switch games” and “Nintendo Switch price” refer to the gaming console sold by Nintendo The name of a brand’s service: “FedEx SameDay delivery” and “FedEx SameDay tracking” refer to FedEx’s SameDay delivery service Trademarked names: “Do...
If you own a company that’s trying to appeal to a more youthful audience, it might be wise to include shades of red into your company’s logo and branding. For instance, both Lego and Nintendo use this color in their logos and they’re doing great at appealing to younger consumers. ...