A great example is Nike, which undoubtedly has one of the strongest customer service accounts on “X” (formerly Twitter). The brand is quick to follow up with customers who have had a negative experience or are
Automated emails like this one are great as they prove that there’s a human being that’s sitting behind the brand. He or she is trying his or her best to deliver value to you but may sometimes make an error or need help from you. And it’s easier to ask for a favor if they k...
whenSalling Group leveraged product recommendationsand automated audiences in their omnichannel campaigns, the strategy produced 25% revenue growth in just 5 weeks. 1:1personalized marketingis key.
Misalignment between sales and marketing is the number one reason why a company’s revenue stream slows down and/or declines. Now, suppose all your campaign activity is integrated into your seller's CRM. In that case, sellers can easily manage and track all interactions customers had with your...
What is predictive intelligence? Predictive intelligence is the use of data, algorithms, and machine learning techniques to analyze patterns and make predictions about future events or behaviors. It involves collecting and analyzing large amounts of data from various sources to identify trends, patterns...
from visual elements like logos to customer service interactions and marketing messages. While iconic examples like Apple Inc.'s (AAPL) minimalist aesthetic or NIKE, Inc.'s (NKE) "Just Do It" motto show how powerful brand identity can be, there's far more to it than coming up with the ...
Nike’s matrix structure is also present at the regional and sub-regional levels. Managerial responsibility is segmented according to business unit (apparel, footwear, and equipment) and function (human resources, finance, marketing, sales, and operations)....
Why is that important? Well, theBoston Consulting Groupfound that brands that focus on engagement and personalization see their revenue increase by 6% to 10%—almost three times faster than brands that don’t. Lush has been doing experiential retail long before it became a buzzword. Its approach...
Gaming revenue fell by 44% sequentially, according to NVIDIA. When Roblox releases its earnings, I will anticipate a sizable negative surprise if even half of its revenue is susceptible to a similar slowdown in gaming. Remember that after NVIDIA’s statement, their stock price fell 6% while Rob...
TCJA altered the treatment of intangible property held abroad, such as patents, trademarks, and copyrights. For instance, Nike (NKE) houses its Swoosh trademark in an untaxed Dutch subsidiary.21 When the foreign tax rate on foreign earnings above a 10% standard rate of return is below 13.125...