Perceived behavioral control is defined as “people’s perceptions of their ability to perform a particular behavior” [48]. It measures an individual’s conviction and control over a specific activity, which reinforces their commitment to adopt that behavior. Numerous studies have examined PBC as ...
In Japan, customerstend to give lower ratings as well, since it is considered poor etiquette to rate any business too high or too poor, regardless of their performance. Americans, on the other hand, give higher scores than just about anyone else.And it’s not at all surprising since the ...