Horizontal Differentiation:Consumers choose between products based on personal preference and subjectively. For example, a customer who buys a vanilla milkshake over chocolate depends on their taste. The milkshakes are objectively priced the same with similar ingredients, but the consumer chooses based on...
Sure, the chain looks like a typical gas station on the outside, but inside is a wonderland of food that makes it a go-to for customers hungry for hoagies (a sandwich staple in the Pennsylvania region), breakfast, lunch bowls, and the biggest cups of coffee you can find. Customers ca...
Mudslides are served cold, usually over crushed ice. It is also very common to have them blended with ice. When the ingredients for a mudslide are blended with ice, the drink is called afrozen mudslide. The drink is served cold or frozen, so it is very popular in warm climates and duri...
the University of Oregon. Taco Time is determined to serve the freshest food using whole ingredients, including its world-famous hand-rolled Crisp Burritos to its Mexi-Fries, bite-sized potatoes seasoned with a special spice blend.