This type of reach is unique because it’s primarily based on budgeting and audience targeting. Ad reach is both a measure of how well your ads performed but also how well you managed to hone in our audience. How does Facebook reach work? Recent changes to the Facebook algorithm have bee...
There are plenty of articles about the specific ways you can tailor your content to better fit Facebook’s new algorithm—Hootsuite’s round upand Wired Magazine’sinterview with Facebook’s Adam Mosseriare great places to start—but that’s not the focus of this post. While it’s importan...
PPC is basically how paid ads place themselves on search engines and social media sites. It’s a bidding system where businesses pay for each time someone clicks their advertisement. Google Ads, Facebook Ads, and LinkedIn Ads are the well-known PPC platforms. While PPC gives instantaneous resul...
Don’t expect a Facebook algorithm change – at least not one announced publicly – that deprioritizes content from friends in favor of content from your store. Period. The trends is always in the direction of friends and family, and away from brands. So assume that the News Feed algorithm...
It’s a typical day. You’re sipping your morning coffee while scrolling through your phone. Suddenly, you notice something strange – yourFacebook account is disabled. You’re not alone. You may wonder if it is a Facebook ban. Several years ago I wrote about having more than one adminis...
The way it works is you send an invite link in your DMs, and once accepted, a Blend feed is created. This feed combines all the Reels that you and your friend(s) would normally see individually into one shared stream.Naturally, Blend’s algorithm will change based on what you and other...
Supervised learningalgorithms are trained using labeled examples, such as an input where the desired output is known. For example, a piece of equipment could have data points labeled either “F” (failed) or “R” (runs). The learning algorithm receives a set of inputs along with the corres...
Social media marketing is an important category of digital marketing that involves encouraging customer communications on a company’s own site, or social presences such as Facebook or Twitter or in specialist publisher sites, blogs and forums. It can be applied as a traditional broadcast medium ...
Deep learning in today's world The impact of deep learning is significant – and it’s only getting started. Deep learning and GANs: How they relate A generative adversarial network (GAN) is a type of machine learning algorithm. GANs help data scientists create synthetic data for data-hungry...
There's a teaser page, so it is coming soon, but for now, the Llama herd is limited to non-reasoning models. Meta AI: How to try Llama Meta AI, the AI assistant built into Facebook, Messenger, Instagram, and WhatsApp, now uses Llama 4—at least in the U.S. The best place to...