CPG stands for consumer packaged goods and includes items such as food, cigarettes, beverages, cleaning products and clothing. CPG products are items that need to be replaced fairly often, as opposed to products that you can use for a longer period of ti
CPG consulting is becoming an important issue due to supply chain disruptions and the larger market share of big food brands. These brands are trying to improve CPG customer service so that they can enhance their market share. The consumer goods industry get affected due to mismanagement and weak...
Sajal Kohli: I think the second one is the other bookend of the spectrum. The folks I call “retired and ready to spend.” With longer life expectancy, declining birth rates—especially in advanced, more developed economies—all these economies are going to deal with a global ...
Floor graphics. Impactful graphics on the floor can guide customers to specific products or promotions, subtly influencing their shopping journey. How the industry is solving the challenges of in-store advertising Measuring the effectiveness of in-store advertising has always been an uphill battle. ...
Stellar customer service is a failproof way to ensure customer loyalty and repeat sales. These are just two of the ways contact centers can benefit your business. Let’s discuss the other benefits in detail. 1. Consistent brand experiences The modern customer expects consistency when they enga...
The FMCG sector’s popularity is far-reaching. The fast-moving consumer goods industry provides affordable solutions to everyday problems, from packaged daily necessities that can be easily grabbed from a store to ready-to-make food. For example, hostel students prefer packaged food like instant ...
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Somos founder and consumer packaged goods (CPG) veteran Miguel Leal is a pro at spotting shifts in the market. One prominent trend he saw in recent years was the rise of authentic Mexican food that reminded him of the food he ate as a kid. But that was only in restaurants. Grocery stor...
In CPG, it is vital that business owners understand how their product fits into their target consumer’s lives — and what those consumers value — to craft unique marketing, promotions, and distribution strategies. This may mean highlighting different product features depending on what your target...
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, like food, toilet paper, or cosmetics. The CPG industry is one of the largest sectors in the U.S. economy. The CPG sector is valued at approximately $2 trillion and is ...