4. It’s measurable Calculating your email automation ROI is relatively simple. Like with other marketing campaigns, you’ll need to know things such as the cost to acquire a single customer, the average customer lifetime value, and the cost to set up your email automation. What makes things...
I’m not sure if I’d really describe Parisians as “welcoming,” (haha) but tourism is alive and well in Paris. I did an Airbnb Experience and about half of the participants were French and half were American. The guide said that the number of Americans had decreased for a while but...
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1. Retail Is a Winner The top four trending searches relate to retail: walmart home depot amazon prime best buy There’s no doubt that ecommerce is going strong, and will continue to thrive in the coming year. But it’s the big brands that truly dominate the online search space. If...