The Kellogg brothers invented corn flakes after letting a batch of boiled wheat go stale. Percy Spencer invented the microwave oven only after accidentally melting a candy bar while tinkering with vacuum tubes. In the case of the Hula-Hoop, Wham-O toy company founders Richard Knerr and Arthur ...
While the company sold its snack food brand Pringles to Kellogg’s in 2012, Procter & Gamble could leverage its brand equity to diversify into related industries and increase sales. Rural expansion –the company is also using its global presence to expand into rural markets in developing ...