While the current NIL rules are still relatively new, some athletes have already managed to cash in. For example, before turning pro in 2024, Iowa Hawkeyes women's basketball star Caitlin Clark reportedly had endorsement deals with Buick, Gatorade, Goldman Sachs, H&R Block, Nike, and State Fa...
men's basketball, women's basketball, tennis, gymnastics and women's volleyball – programs can offer only an explicit number of athletic scholarships, all of which cover the full cost of attendance.