The map below shows how average NPS scores can vary by different continent. The Americas are known to often give more positive ratings than Europeans. Even within a continent however there can be significant variation – Mexico is often the most likely country to give you a 10, whereas Canada...
Even if they aggressively chase new business, they are losing all they gain at the other end of the scale. Many don’t even know that their NPS scores are in the negative, or are lower than their industry average. Once again, benchmarking could have provided the information needed to adju...
Your responses are in! You skip towards your survey’s Analyze tab, and almost immediately, you spot your Net Promoter Score®. Suddenly, you panic. You’re confused about how it was calculated ...
Consider any NPS above 50 as extremely good. However, even companies with top NPS scores (approximately 70) still have room forimprovement. Any result greater than 0 is satisfactory—your customers are more satisfied than dissatisfied. Why Net Promoter Score (NPS) works ...
Promoters, passives, and NPS detractors are the three types of customers that will emerge from your NPS survey. Depending on the category in which they sit, you’ll be able to gauge their loyalty, but also theirpotential impact on your revenue growth: ...
Your industry can impact your NPS scores.Industry datafrom 20 industries shows that average scores by industry vary a great deal: In some industries, it’s not possible to keep everyone happy. For example, Finance and Healthcare industries are used to dealing with customers with varied results....
Here’s where industry NPS benchmarks like the ones mentioned above are useful: while an NPS score of -3 may seem bad in isolation, it’s hard to interpret it without comparable scores from key industry players—if the industry average was -10, suddenly the score wouldn't look as bad....
Here are the NPS benchmark scores in 2022-23, sorted by industry: Image Source As you can see from the data, a"good" NPS score really does depend on your industry. Find your industry in this list to see the average within your field: ...
A good NPS is generally considered (by Bain & Co) to be above 50, while scores of 70 or higher are considered exceptional — but you know what we have to say to that?It depends!There are a few different factors you can benchmark your score against to find if your score really is ...
5 tips for building a good NPS survey Your NPS data is only useful if your survey methods are effective. These five tips can help you conduct an NPS survey that provides relevant feedback and gathers the information you need to improve. ...