This article focuses on advertising for the Fiji Water brand. The article explains that Fiji has launched a "Fiji Green" advertising campaign in response to environmental concerns about bottled water. The brand will spend over $10 million on marketing in 2008, half of which is devoted to environmental advertising....
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The article discusses circumstances surrounding an announcement by bottled water company Fiji Water that it will shut down operations in Fiji to avoid a steep tax increase imposed by the Fiji government.SchukerLaurenA.E.Wall Street Journal - Eastern Edition...
Fiji Water Reopens Its Plant.The article reports on the reopening of Fiji Water, a bottled drink company, after it closed in response to a move by Fiji's government to impose a steep tax increase on companies that extracts large volumes of water from the country.SCHUKER...
FIJI Water responded by calling the increase "discriminatory" and threatening to shut down its operations, but in the end its negotiations resulted in its agreeing to pay the tax increase.Learning Objective: The case can be taught in MBA and executive level courses on negotiation or conflict ...
The article reports on the addition of FIJI Water to the portfolio of brands of Cadbury Schweppes Australia for national sales. It states that Cadbury Schweppes has also received the distribution rights of FIJI Water. It mentions the continued growth year on year of FIJI Water in the U.S. ...
Focuses on Fiji Natural Artesian Water's advertising campaign aimed at sports and fitness buffs. Company's plan to build awareness through sampling and advertising activities primarily at sports events in New York, Los Angeles and Palm Beach, Florida; Description of the advertisements.Lucas...
The article reports on the decision of Fiji Water (FW) to disclose the carbon footprints of its products in Los Angeles, California. The firm joins the Carbon Disclosure Project's Supply Chain Leadership Collaboration (SCLC) to reveal its greenhouse gas emissions. FW recorded 85,396 metric tons...
The article informs that households purchase products Roll Global and its brands like Pom Wonderful, Fiji Water and Wonderful Halos is aligning all its brands under a corporate name The Wonderful Company. It presents the views of cofounder Lynda Resnick, on the same. It also presents the views...
David Gilmour fell in love with the island of Fiji and its people more than 30 years ago, but it took three decades before he realized his dream of bringing a piece of Fiji to people everywhere, while still preserving the pristine environment of the island itself. Gilmour started Fiji Water...