这样的谨慎与Victoria Beckham Beauty败走中国不无关系,该品牌曾于2020年7月通过天猫国际旗舰店在中国上市,在开店之初即与薇娅合作售卖在天猫国际独家推出的“发光套装”(Power Glow Set),2000份礼盒在5分钟内即售罄。 从品牌的定位来看,Victoria Beckham Beauty进入中国的这一步并非冲动之举,这个品牌“纯净”的理念在...
"I started Victoria Beckham Beauty because I knew people were interested in it, but I wanted to do it the way I wanted to do it, really focusing on clean beauty. Product ingredients were key. In the past, I struggled with my skin for many years. When I was younger I went to dermato...
Marie Leblanc de Reynies 为 Victoria Beckham 的品牌制定了一系列有效的战略，包括推出美妆线、砍掉时装副线、下调产品价格等。这些策略的实施不仅提高了品牌的营收和毛利，也使得 Victoria Beckham 的品牌受众更广，销售额也有所提升。其中，美妆线 Victoria Beckham Beauty 在短短一年内实现了收支平衡，营业额达到...
"I started Victoria Beckham Beauty because I knew people were interested in it, but I wanted to do it the way I wanted to do it, really focusing on clean beauty. Product ingredients were key. In the past, I struggled with my skin for many years. When I was younger I went to dermato...
Victoria Beckham与Victoria Beckham Holdings首席执行官Marie Leblanc 2019年10月，Marie Leblanc在上任之初，便充分利用了Victoria Beckham的明星影响力，为品牌打造了美妆线Victoria Beckham Beauty，提供了能够面向大众的平价产品。这条美妆线，在一年后就实现了收支平衡，达到了730万镑的营业额。2021年，Marie Leblanc...
Marie Leblanc de Reynies 为 Victoria Beckham 的品牌制定了一系列有效的战略,包括推出美妆线、砍掉时装副线、下调产品价格等。这些策略的实施不仅提高了品牌的营收和毛利,也使得 Victoria Beckham 的品牌受众更广,销售额也有所提升。 其中,美妆线 Victoria Beckham Beauty 在短短一年内实现了收支平衡,营业额达到了...
VICTORIA BECKHAM BEAUTYThe Concealer Pen 2.4ml ¥830.00 EXCLUSIVE TO SELFRIDGES VICTORIA BECKHAM BEAUTYSatin Kajal eyeliner 1.1g ¥425.00 EXCLUSIVE TO SELFRIDGES VICTORIA BECKHAM BEAUTYPosh lipstick 1.9g ¥485.00 EXCLUSIVE TO SELFRIDGES VICTORIA BECKHAM BEAUTYContour Stylus 1.1g ...
Beckham Beauty入驻天猫国际 36氪获悉，7月28日，维多利亚·贝克汉姆个人美妆品牌Victoria Beckham Beauty正式入驻天猫国际，开设“Victoria Beckham海外旗舰店”，这是该品牌首度进入中国市场。Victoria Beckham Beauty由贝嫂和前雅诗兰黛全球化妆品开发与营销主管Sarah Creal联合创立，主打clean beauty（纯净美妆）。
2019年10月,Marie Leblanc在上任之初,便充分利用了Victoria Beckham的明星影响力,为品牌打造了美妆线Victoria Beckham Beauty,提供了能够面向大众的平价产品。这条美妆线,在一年后就实现了收支平衡,达到了730万镑的营业额。 2021年,Marie Leblanc又砍掉了品牌的时装副线(Victoria, Victoria Beckham),聚焦主线。同时,...
Victoria Beckham Beauty has recently expanded its offerings by launching a trio of fragrances. This new venture comes four years after Victoria Beckham