Market Segmentation Strategies Mass Marketing Strategy Market Segmentation Multisegment Strategy Market Concentration Strategy Niche Marketing Strategy Customized Marketing Strategy Mass Marketing Strategy Mass marketing (or undifferentiated marketing) is aimed at the total market for a particular type of product...
In the roadmap slide, professionals can discuss the step-wise staged approach to product marketing using a circular process diagram in their business meetings. The stunning animated effects make the presentation more attractive. The SWOT analysis slide helps users present the company’s strengths, we...
involved in moving a product or service from your business to the consumer. Marketing includes creating the product or service concept, identifying who is likely to purchase it, promoting it, and moving it through the appropriate selling channels. There are three primary purposes of marketing: ...
38阅读文档大小:245.0K24页ooed8ewfe上传于2013-02-23格式:PPT Improving Taxpayer Service Delivery: Channel Strategy Development 热度: COCA-COLA MARKETING CHANNEL STRATEGY STUDY IN CHINA 热度: 可口可乐公司中国市场营销渠道策略研究(八)(Research on marketing channel strategy of Coca Cola Co in China (eigh...
DistributionChannelStrategyPPT课件 Chapter6.DistributionChannelStrategy 服务渠道策略 1 StrategyofDistributionChannel （一）服务渠道的含义Concept（二）服务渠道的类型category（三）服务渠道的创新Innovation 2 Distribution-activitiesthatmakeproductsavailabletocustomerswhenandwheretheyneedthem.Achannelofdistributionormarketing...
1、Part I:The Strategic Position,The Focus of part 1: The strategic position,How to analyse an organisations position in the external environment. How to analyse the determinants of strategic capability resources, competences and the linkages between them. How to understand an organisations purposes,...
1 Distributionchannel(marketingchannel)(P.362)•Asetofinterdependentorganizationsinvolvedintheprocessofmakingaproductorserviceavailableforuseorconsumptionbytheconsumerorbusinessuser.2 Distributionchannelfunctions Information（信息）信息）Promotion（促销）促销）Contact（联系）联系）Matching（适应）适应）Negotiation（...
3.Marketingprograms ThreeLevelsofStrategyinanOrganization BusinessunitstrategyBusinessunitstrategy •Mission •Businessgoals •Competencies CorporatestrategyCorporatestrategy •Vision •Corporategoals •Philosophyandculture Research& development Information ...
marketing-strategy-planning市场战略规划.ppt,Marketing * Marketing Strategy Plannning Marketing * Steps in Marketing Strategic Planning Defining a market-oriented mission Combine company objectives Planning marketing strategies Marketing * Market-Oriented
services via digital channels. They did this by creating discrete digital-product groups in their existing operational infrastructure. However, their siloed infrastructure falls short of meeting customers’ requirements in terms of seamless communication and interaction across all channels. The reason being...