I used Specsavers Ballina Mayo Ireland booking the family in for eye checks and bought their glasses with all their upsales for three. My wife had cataracts developing and two years later went back for her eye check update. The appointment was booked by Specsavers at a day and time of the...
This led to developments such as beginning to use email and SMS to communicate with customers – email was a particularly under-explored channel for Specsavers. The brand also focused on optimising the customer journey around booking appointments, by introducing online booking, providing more informatio...