Word count: 1,283 words First lines: Her name was Beth. We didn’t know each other. We took her car and headed to Missouri from Chicago. I remember that by the time we’d gone a few miles south on the Stevenson we’d already run out of things to say. This piece tells the tale...
I favor using the wordspecializinginstead ofpositioningbecause when we make the decision to specialize, we control more of that process. We can seek or aspire to a market position, but we can’t make it happen quickly, nor can we guarantee that it will happen. In the world of services, ...