SHEIN has in its offer discounts on a whole assortment, selected collections, brands, and categories (e.g. plus size, beauty items, women’s picks), specific items (including tops, jeans, coats, underwear, accessories, home essentials and more), seasonal discounts and rebates for special event...
SHEIN’s Establishment and Evolution:SHEIN, a B2C fast fashion eCommerce platform, was founded in 2008 by Chris Xu. Initially focused on selling wedding dresses, the company shifted itsstrategyover time to become a women’s clothingbrandwith its own supply chain. SHEIN’sbusiness modelcapitalize...