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Shein’s market strategy stands out from Western fast-fashion brands due to its unprecedented speed in product launches. In 2020, they introduced150,000new items, averaging over 10,000 per month, surpassing Zara’s annual volume in just one to two months. The Chinese e-commerce offers similar...
she pictured companies producing exactly one item of each style at a time, restocking after each customer’s order “in a moment’s time.” shein’s goal, she added, is to gradually move “toward this ideal model.” the vision seems startling on the face of it—at best an offering ...