Journal Relationship MarketingJohns, R. (2012), "Relationship Marketing in a self-service context: no longer applicable?", Journal of Relationship Marketing, Vol. 11 No. 2, pp. 91 - 115.Johns R., (2012), Relationship marketing in a self-service context: no longer applicable?, Journal of...
In the service industry, in order to create customer loyalty, it is very important tobe in one to one relation and close contact with the customer. Relationshipmarketing is establishing, enhancing and developing relationship betweencompany and its customers. It is possible to create long term relat...
1990. “Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface.”Journal of Business Research 20 (January): 3–11. Article Google Scholar Hansen, Fleming. 1972.Consumer Choice Behavior: A Cognitive Theory. New York: Free Press. Google Scholar ...
This is a fascinating analysis of the challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explored the relationship between a Helsinki advertising agency and its international client. Using existing theory and her unique ca...
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aB2B relationship research in service marketing intensified in the 1990s and research findings in B2B services has been consistent with research dealing with products. B2B对在90年代和研究研究结果增强的服务行销的关系研究在B2B服务与涉及产品的研究是一致的。[translate]...
[translate] a5. Gronroos Christian (1990), Relationship Approach to Marketing in Service Context: The Marketing in Organizational Behavior Interface, Journal of Business Research, 20, Elsevier Science Publishing Co., Inc., New York. [translate] ...
Relationship Marketing in Practice There is a realisation and understanding that Customer Retention is beneficial and rewarding than the efforts required in finding a new customer. Marketing managers can be successful only when they know how to build an interactive ongoing interaction with their custome...
When used properly, relationship marketing can enhance customer loyalty and engagement. Discover the best practices to implement in your strategy.
This limitation creates an opportunity for future research to make a comparative study between public and private banks and to apply this study in other service sectors. Practical implication: This study viewed how organizations can benefit from relationship marketing (RM) strategies to get close ...