Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outl...
这个刊AE(应该还是个中国人)可真是个拒稿小天才,拒稿原因竟然是根据本刊的aim and scope所以不能接受使用包含single-item的scale所以桌拒了,角度刁钻,令人佩服!(桌拒速度是10天吧) 2024-04-11 14:25 0 回复(0) 匿名用户 投过一次,1个月拒稿 2024-01-17 16:36 0 回复(0) 匿名用户 投过一次...
三星 SCI索引情况 否 SSCI索引情况 SSCI EI索引情况 否 期刊简介 Psychology and Marketing(P&M)出版原创研究和评论文章,涉及心理学理论和技术在营销中的应用。作为一份跨学科期刊,P&M为心理学和市场营销领域的从业人员和学术人员提供服务,是旨在引起学者和专业人士兴趣、关注和应用价值的文章的适当渠道。关于...
期刊全称 Psychology and Marketing 4.5 CiteScore 357 过去四年文献总数 1623 过去四年引用总数 72 % 被引用比率 Print ISSN 0742-6046 出版社 Wiley-Blackwell Scopus链接 https://www.scopus.com/sourceid/14014 开放出版 Open Access 否
# Marketing & Consumer Psychology Research with Labvanced There are so many fascinating topics in marketing psychology and consumer behavior that can be addressed with both controlled and live-website studies and experiments. As leading experts and researchers ourselves, we have developed the following...
Sex and marketing today With ever lore open society and less taboos, sex has become even more present in advertising. The one change that has been observed is combining sex with humour, which brought to live some of the best ads of all time. ...
摘要: Discusses the role of market psychology on the Czechoslovak economy. Relations between psychology and advertising; History of marketing in the country; Psychology of economic planning and management.DOI: urn:issn:0742-6046 被引量: 21
Consumer psychology provides enough evidence that consumer behavior is not just one side of our existence, but, as a matter of fact, it is a central dimension of our everyday lives, engaging us into changing and defining our identity, beliefs, attitudes
THE PSYCHOLOGY OF MARKETING Introduction The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers); ...
As you step into the world of marketing, understanding and utilizing these persuasion principles can help you create more effective advertising strategies. Source:https://unsplash.com/photos/ZO_tXe8Tinw Conclusion Mastering the psychology of advertising and sales techniques is an invaluable skill ...