基于PLS-SEM结构方程模型的大众滑雪消费意愿影响因素实证研究 An Empirical Study on the Influencing Factors of Mass Ski Consumption Willingness based on PLS-SEM Structural Equation Model 蔺晨羿，吴一虬黄平嫦,董芷菌 Lin Chenyi,Wu Yifan,Huang Pingchang,Dong Zhihan 摘要:本文主要用顾客感知价值理论和扎根理论...