⚫ 瞄准极具潜力的篮球市场，Air Jordan 系列产品获得成功：NIKE 参考阿迪达斯 签约顶尖球员的营销手段，在球探瓦卡洛的推荐下与当时的NBA新秀迈克尔·乔 丹签下 5 年 250 万美元附加销售分成的代言合约，并随后于 1985 年开始推出 Air Jordan 系列鞋款，1984 年到 86 年期间投入了 500 万美元进行市场营销。随 ...
1)瞄准极具潜力的篮球市场,Air Jordan系列产品获得成功:NIKE参考阿迪达斯签约顶尖球员的营销手段,在球探瓦卡洛的推荐下与当时的NBA新秀迈克尔·乔丹签下5年250万美元附加销售分成的代言合约,并随后于1985年开始推出Air Jordan系列鞋款,1984年到86年期间投入了500万美元进行市场营销。随着乔丹在赛场上崭露头角逐渐成为最...
Jordan Brand’s momentum was another highlight with year-over-year growth, driven by a standout Luka 1 launch, key franchise strength and the energy of Jordan’s 25th anniversary campaign. We continue to deepen connections with Chinese consumers in locally relevant ways, from elevating the street...
1)瞄准极具潜力的篮球市场,Air Jordan系列产品获得成功:NIKE参考阿迪达斯签约顶尖球员的营销手段,在球探瓦卡洛的推荐下与当时的NBA新秀迈克尔·乔丹签下5年250万美元附加销售分成的代言合约,并随后于1985年开始推出Air Jordan系列鞋款,1984年到86年期间投入了500万美元进行市场营销。随着乔丹在赛场上崭露头角逐渐成为最...
The atmos Air Max 1 x Air Jordan 3 Pack Has Officially Been Revealed Nike’s Air Max Celebration welcomes something new. By Austin Boykins/Mar 10, 2017 13.0K 0 Fashion A$AP Rocky Stars in Zalando's 'REMIX FASHION' Short Film The artist puts his styling skills to work alongside model...
into the core price range selectively leveraging the Air Max platform, we have others. If you look at some of the other sales, we've got on the sportswear side, we've got Dunk, Blazer, the MJ product is the MJ Air Force. I'm sorry, the Air Jordan 1, Air Force 1 contin...
预计FY2020下半年,获得NIKE App零售系统对接的门店会继续增加,合作经销商包括北美地区Foot Locker,欧洲地区Zalando和大中华区的滔搏运动。此外,库存合作计划也会推广至Zalando,JD Sports和ProDirect等经销商门店。 2.3.3 大中华区是NIKE数字化转型的最佳案例 在实现贴近消费者的目标,不断进行数字化改革的过程中,我们...
EMEA continued to drive momentum in Q2 through strong weekly sales growth and higher full-price realization. NIKE Direct grew 25% on a currency-neutral basis and wholesale grew 6% in the quarter led by strong double-digit strategic partner growth in JD Sports and Zalando, partially offset by ...