The Nike ecosystem 随着耐克一直在推动DTC销售的更大比例,该零售商也一直在精心构建一个生态系统来支持这一转变。实际上,这只是耐克在实现每个零售商在谈论全渠道时的目标,但在其他零售商挣扎的地方,耐克似乎正在取得成功。 正如首席执行官约翰-多纳霍(John Donahoe)在6月解释的那样,公司的DTC战略从数字和耐克的自有...
Consumers can engage with Nike Well Collective through in-person experiences and content found in stores and within Nike's digital and social ecosystem. To that end, on June 13, the @niketraining Instagram handle will become @nikewellcollective; Nike will sunset its @nikeyoga handle. More than...
Nike in China has adopted a D2C retail framework, emphasizing its brand-owned channels, online stores, and a digital supply chain t...
That also means more women athletes can further benefit from Nike’s distinct advantages across the marketplace, leveraging women-specific innovation from the renownedNike Sport Research Lab, agrowing membership and app ecosystemthat serves millions of women around the globe, andpartnershipswith the wor...
Inspired by the Amazon, the Brazil National Team Collection weaves together a distinct look through a tropical foliage pattern. The yellow home kit highlights the beautiful Amazon ecosystem through the pattern’s knit textures. The blue away kit plays into the landscape’s deep, bright jungle color...
That also means more women athletes can further benefit from Nike's distinct advantages across the marketplace, leveraging women-specific innovation from the renowned Nike Sport Research Lab, a growing membership and app ecosystem that serves millions of women around the globe, and partnership...
interfaces, always enjoy solving real problems. Building solutions to world problems Building one of a kind E-wallet ecosystem Point-of-sale Case study Merchant end-to-end retail business solution for PETRONAS stations. Apr 8, 2022 One app for all vehicle needs ...
The Nike Design System was the culmination of years of partnership and close collaboration with Nike to unify its sprawling and disparate digital ecosystem into a single visual language. A project like this touches every digital team in some way. The sheer amount of exploration—and its orchestrate...
The NIKE+ Basketball and NIKE+ Training launched by Nike in June 29th created two new NIKE+ sports experiences for athletes, combined with NIKE+ Running and NIKE+ Fuelband. By using the universal momentum unit of NikeFuel, we established a complete digital ecosystem for athletes, encouraging spo...
"We are delighted to join forces with Nike, a global leader in sports innovation", says Ignacio Alonso, president, AUF. "We share Nike's vision for a more inclusive and vibrant football ecosystem in Latin America, and together, we'll work tirelessly to ensure football becomes a ...