As a marketer, you've probably heard of the four Ps of marketing. Learn how you can apply the four Ps and the marketing mix to your marketing plan.
A marketing mix is often defined using the four P’s of marketing (product, price, place and promotion) or expanded to the seven P’s of marketing (adding people, process and physical evidence).
In this article, we look at 1)product, 2)product classification, 3) theproduct in Four P’s (marketing mix), 4)product decisions, 5)hallmarks of successful products, 6)product development, and 7)Starbucks – a strong productexample. ...
Marketing mix consists of four elements: product, price, place, and ___. A. promotion B. production C. purchase D. prospect 相关知识点: 试题来源: 解析 A。市场营销组合包括产品、价格、渠道和促销。“promotion”促销;“production”生产;“purchase”购买;“prospect”前景。反馈 收藏...
to the public. Often referred to as amarketing mix, they provide a framework that companies can use to successfully market a product or service to consumers. Since the four Ps were introduced in the 1950s, more Ps have been added to the mix, including people, process, and physical ...
The marketing mix refers to the set of marketing tools—traditionally the four Ps of marketing—that a company uses to differentiate its product or service in the market. It’s a valuable framework because when you find the right mix of product, place, price, and promotion (the 4Ps), you...
百度试题 题目Marketing Mix consists of four elements:product, price, place and promotion.相关知识点: 试题来源: 解析反馈 收藏
The marketing mix consists of the four P’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting ...
本文的第一句话即是文章的主旨句,既交代了全文的话题(the marketing mix)也道出了其中心思想(the four Ps in marketing)。因此为答案T。2.本题为细节题。文中第2句准确表达此含义,因此答案为T。3.本题为细节题。文中第 4句是针对产品价格的,但并非此意;再者,根据市场经济常识,产品价格不可能完全一致,因此...
the concept of the 4Ps Marketing Mix is most likely an unknown. Yet, they are thefoundation of marketing. In fact, you use them day in and day out, by selling your product. The marketing mix creates the framework for marketing management decision making. It’s a tool to help determine ...