Digital customer orientation occurs “when the customization and enrichment of the experience delivered by a firm is in real-time and based on the in-use feedback from customers” (Kopalle et al. p. 115). This definition requires a platform for information sharing, real-time insights and ...
1 Marketing Strategy Prof1>. C. Del Bucchia Associate Professor Fall 2014 Why do We do “Marketing”?The purpose of marketing is to make selling superfluous. Peter Drucker, 1973 There is only one valid definition of business purpose: to create a customer. Peter Drucker Marketing means ...
Next, we tested moderating effects of empathetic apology expressions in firm responses. The interaction effect between rumination expressions about service failure aspects and expressions of empathetic apology was positive (\(\:{\upbeta\:}\)= 0.007;p< .001, Table4, Column 2), supporting H3a. T...
Hypothesis Original Sample T Statis tics P Result Value s Digital Literacy (X1) -> Marketi ng Strategy (Y) Digital Skill (X2) -> Marketi ng Strategy (Y) H1 H2 0,517 4,811 0,000 Positive and significant 0,333 3,039 0,002 Positive and significant Source: Primary data processed, ...
Care coordination in integrated networks can be achieved through integration of training programs and some clinical services, provision of complementary clinical capabilities, clinical geographic proximity design, clear role definition of each institution, commitment and flexibility of leaderships and medical ...