例子1:Marketing AI能够帮助你发现品类的增长机会，给你提供不同的路径、告诉你选择什么样的增长更合适。例子2:面对纷繁复杂的信息下，Marketing AI能给你找出品牌破圈增长的不同方向。02“动心”对品牌来说，如何聚焦和打穿目标TA是关键，就是让消费者“动心”。Marketing AI会告诉品牌该“做什么”能撬动大效果。A...
在这一步,Marketing AI所做的不仅仅是品牌体检,而是给予行动指引,提升回报。AI 通过量化营销成果,确保二次营销的提效。 经过“察心”、“动心”、“量心”这三个阶段,就是Marketing AI品牌增长数智化管理的服务闭环,用十年积累的9大行业发展经验赋能洞察业务,塑造品牌差异化优势,助力品牌增长! 下一期我们会继续讲...
本次讲座特邀宏原科技的杨骏博士从案例说起,分享“营销就是认知塑造的过程”的观点,通过MarketingAI可以看到品牌语言和消费者语言的Gap、找到被忽略的市场,进一步谈到如何做消费者的认知管理、品牌增长策略和社媒效能管理体系。嘉宾将与现场同学讨论MarketingAI带来的...
宏原Marketing AI完全从需求端出发，对品牌关注的问题进行消费者洞察，深入挖掘商业痛点，能够给到清晰的产品概念，切实帮助品牌落地到实际应用中。宏原Marketing AI在过去几年中，摸索出了一套知识驱动、数据支持、模型赋能的创新路线，深度结合营销行业知识和品牌所在行业经验知识，通过百亿级消费者言论大数据，以及大量自...
“Before I teamed up with Rob and Marketing Ai I felt frustrated with my online marketing and always felt in the dark about what my marketing company was doing. They would “set it and forget it” and were very difficult to contact let alone know what was actually happening. Rob jumped ...
AI 在 marketing 中有很多应用,例如 搜索,推荐系统,程序化广告,市场预测,语音/文本识别(会话商务),防欺诈,网页设计,商品定价,聊天机器人等。其中很重要的一个部分叫 audience target,AI 可以应用在这里,可以对顾客和顾客的需求进行精准的定位,找到前20%最有
AI 在 marketing 中有很多应用,例如 搜索,推荐系统,程序化广告,市场预测,语音/文本识别(会话商务),防欺诈,网页设计,商品定价,聊天机器人等。 其中很重要的一个部分叫 audience target,AI 可以应用在这里,可以对顾客和顾客的需求进行精准的定位,找到前20%最有价值的客户,预测顾客下一次会买什么东西,这样可以减少时...
While AI marketing has a long way to go before it could replace me, it's already quickly changing the marketing landscape, and I expect that the biggest changes are yet to come. In this guide, I'll unpack what AI marketing really means and how you can utilize it to do human-grade wo...
AI marketing is the practice of using artificial intelligence software and strategies to enhance your marketing efforts. With AI marketing, you can make more informed decisions by analyzing massive sets of data, create digital marketing assets at a faster rate, and automatically personalize experiences...
Needless to say, AI plays a big role in our professional lives, too. In fact, if you’re reading this blog, then chances are that you’re looking to take advantage of AI to either help you do more or squeeze more return on investment (ROI) out of your business’ marketing efforts. ...