The seminar will provide an overview of the latest luxury trends in China, focusing on consumer habits, luxury innovation and new trends. We sincerely welcome brand managers, luxury and fashion consultants to attend this seminar to share experiences and discuss the latest trends in luxury industry....
(2013), "Luxury fashion consumption in China: factors affecting attitude and purchase intent", Journal of Retailing and Consumer Services, Vol. 20 No. 1, pp. 68-79.Zhang, B., and Kim, J, H., 2012. Luxury fashion consumption in China: Factors affecting attitude and purchase intent. ...
The Future of Luxury Marketing in China As Douyin continues to grow and evolve, it is clear that the platform will play a pivotal role in shaping the future of luxury marketing in China. Brands that successfully harness the power of Douyin’s unique ecosystem will likely gain a competitive ed...
A council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC member or non member companies and individuals, in ret...
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For example, Louis Vuitton is currently displaying content related to its fashion show in Qingdao. For brands, this Douyin marketing function not only enriches homepage content but also encourages shoppers to click through and purchase products from the website, with the added comfort of doing so ...
A brand index on TikTok's sister Douyin shows Dior, Coach, and Ralph Lauren are the top luxury brands in China in September 2024.
Get to know our selection of the Top 10 luxury & fashion trendy brands in China and discover the tips if you want to create your brand in China.
In China, luxury market seems to have achieved in just 30 years what took the United States and the West over a century. Now we can enjoy best store experience and most spectacular fashion shows and brand exhibitions in person, on website, on handphone or even through VR. ...
Another consultancy, McKinsey & Company, predicts China will overtake the United States as the world’s largest fashion market in 2019. What’s behind all this is the consumers’ increasing understanding of brands and brand choices. “Chinese consumers now travel more and have become more internati...