Wondering how content marketing works? Read here to learn about what content marketing is and why it matters for your business!
What Is Content Marketing? Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site ana...
Want to create digital content that ranks in search results and converts site visitors? Check out our 5+ digital content marketing tips!
Content marketing is a digital marketing strategy focused on developing and disseminating targeted and consistent content to attract and retain a defined persona or audience segment.
That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as long as they could speak. So when Hasbro partnered with Marvel to launch their comic book series “G.I. ...
Traditional marketing vs. content marketing Traditional marketing refers to conventional forms of marketing that have been used for decades before the rise of digital and online platforms. It involves promoting products or services through various offline channels, such as television, radio, print media...
Learn the answer to the question "What is content marketing," including a content marketing definition and resources to make it part of your marketing process.
Digital marketing includes all marketing activities that take place online. It leverages a range of tactics including search engine optimization (SEO), paid advertising, social media marketing, content marketing, and email marketing to reach and engage target audiences across a range of channels. ...
As a type of digital marketing, content marketing uses these content types and marketing platforms together in a coordinated way to achieve well-defined business goals. Unlike traditional advertising and other direct marketing strategies, content marketing takes longer to produce results. That’s ...
Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines, display advertising, and other channels.