Needless to say, there are plenty of affordable and easy options to improve your employer brand. While it may not have been a priority before, hopefully you now understand the importance of employer branding for startups. If you're looking for more resources to improve your strategy, check ...
An attractive employer brand can help improve metrics and key performance indicators (KPIs) like time to fill, cost per hire, and employee retention, saving your organization $5,000per employee. Who is responsible for employer branding? There’s often confusion about who owns employer branding. A...
According to a Weber Shandwick Employer Brand study, employees aligned with your goals are more likely to recommend your company as a place to work, encourage others to use your products and even say they go above and beyond what the job requires. So, ensure your values are well-defined a...
How to Improve Your Employer Brand If you want to establish a stellar employer brand, you have to walk the walk. That means creating a positive workplace environment that not only attracts high-end workers, but keeps them there. 1. Revisit Your Compensation Philosophy Job seekers and employees...
What is the unique employee value proposition (EVP) of your brand? EVP refers to what you stand for and can offer as an employer. Make sure you identify this and communicate this well to your employees. What can you do to improve employee engagement? What’s working and what’s not work...
Assess your organization’s current management practices, benefits, culture, etc, to identify the current characteristics of your employer brand – what you have to ‘sell’ and what you have to improve. Using surveys and focus groups, assess your current employment image among employees, applicants...
But always make sure the content you post is consistent with the employer brand you’re trying to build. You never know where someone will learn about you, so it’s important they receive the right message when they do. So for example, if your company is committed to social action, make...
With this statement, Teach for America can tell a compellingbrand employer story on their Values page, where they promise employees the chance for continuous learning, stating, "We operate with curiosity and embrace new ideas to innovate and constantly im...
The article highlights the importance of employer branding, or a company's efforts to build a good reputation among its employees and in the outside world. It advises businesses to engage their employees so that t...
Once you’ve made an offer and it’s been accepted, you may think that you can take your foot off the employer brand marketing pedal. Nothing could be further fro