As a clothing and apparel brand, Nike is committed to providing equipment to everyone who needs it, regardless of the sport they play and who they are. Nike’s marketing message is “Where All Athletes Belong,” and it speaks to its target audience and lets them know that they have someth...
How to promote your business locally Improve your digital marketing game How to promote your business FAQ Start your online business today. For free. Start free trial Get creative with your offer. Instead of a typical discount, try a “mystery box” promotion or a “pay what you want” day...
Avoid dedicated suit shops altogether and shop at general clothing stores for your suits. Now, I know this goes against a lot of what I've said in the past, but hear me out. The suit you buy now isn't going to be the suit you wear in a year's time. If you're the sort of g...
In this part of our naming strategy we’re going to analyze the competitive landscape. Here, we simply want to: What are the common naming trends in your category? Here, we want to identify naming trends, so that you can develop strategies to make your brand name stand out. Strategize—...
Totally. I can admit I’ve fallen into the “perfect travel Instagrammer” mindset and thought I had to take certain shots in certain clothing. But my goal is to help people travel and be a relatable model to my audience, and I realized I wasn’t doing that when trying to be someone ...
Even though Nike and Adidas have different identities, customers often see them as high-quality athletic clothing brands. But there are nuances in their brand images that reflect their identities and contribute to theirbrand positioning. People perceive Nike as a brand for high achievers. For those...
“Our visual presentation, largely anchored by our style choices, is the most unique way any of us can express ourselves. So with more and more people choosing to identify themselves outside of simply male or female, is gendered clothing on its way out?” ...
In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your
slogan, logo, or design. Some common examples include the Nike swoosh, the Golden Arches, or the Maxwell House slogan "Good to the Last Drop." When you see or hear these, there's a very good chance that you'll identify the company and its products and services...
Nike Inc. (NKE) has product lines for various sports, such as track and field, basketball, and soccer. The company's product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana. ...