Another example of unnecessary collaboration is the still-unconfirmed-but-very-much-happeningTravis Scott x fragment design x Nike Air Jordan 1. What genuine reason is there for that collaboration aside from fueling the unsustainable hype machine? It’s a collaboration that pairs the most hyped cele...
For the second time, Jordan Brand and Eastside Golf have partnered to create a capsule collection to bring together the cultures of basketball and golf. The collection is designed to inspire young Black professionals to see themselves in the game of golf, helping expand the sport for the next ...
In Michael Jordan, the design team has both an inspiring leader and an expert in the room who can — and will — share his opinions on the product. The current roster is much the same way. Their expert insights help shape the future of the brand. “Our athletes help take our product ...
Few, if any piece of apparel has seen as much fame as Air Jordans. The sneaker line — masterminded by Michael Jordan and Nike — has produced some of the world’s most sought-after shoes, starting with 1984’s Jordan 1 OG, all the way through to the ongoing Travis Scott x...
" Jordan asked. "We'll never know." But Jordan is thankful that adidas made it easier for him to walk away from the brand he always loved. "In hindsight, it was perfect for me because it made my decision that much easier, and I ended up with Nike."...
No sneaker collection is complete without a pair of Air Jordans, and we’re diving deep into their world. How do you spot fake Air Jordans? How much can you expect to pay for them? Read on to learn everything you need about Air Jordan sneakers. ...
Here's how to watch Ben Affleck and Matt Damon's movie 'Air,' inspired by Michael Jordan, on streaming for free now.
sales revenue hassoared from $2.8 billion to $6.6 billion.That means Jordan himself will earnmore than three times as muchthis year ($330 million) as in his entireNBAcareer ($94 million). According to various reports, the Jordan Brand accounts for14.16% of Nike’s global turnover. The be...
The Air Jordan line literally has the brand baked in, as it captures the essence of Michael Jordan’s style and performance on the court. As Viola Davies says in the movie,“A shoe is just a shoe until my son steps into it.”The shoes were designed to be lightweight and comfortable,...
Much ofAiris about breaking and bending the rules of business, but it also does the same for dress codes. The rise of Nike and the Air Jordan brand started the slow march towards dressing down becoming the new dressing up. Feel like ditching your hard-bottomed Derbies for a pair of minima...