While going viral isn’t the be-all end-all, there are important lessons we can learn from brands who have shot to social media stardom. Even if you can’t control your luck, you can optimize your content to extend your reach for the long-term. ...
LifeStraw is a tube about 9.25 inches (23.5 centimeters) long and about an inch (2.5 centimeters) around [source: Wilhelm]. The outer shell of the unit is made of a durable plastic, with a string attached so users can wear it around their necks. To use it, a person simply sticks the...
Content structure: How long should this video be? Should it be horizontal or vertical? Key talking points: What key messages should the talent cover? Deadlines: When do you need this content wrapped? References: What examples can you include to express how you want to bring your creative visi...
Typically you need to line up for your turn and you only get 60 seconds (90 seconds for larger groups) to take in the view and take all the selfies you can imagine. This is why it pays to get early, so you don’t need to wait too long for your turn and, if you are lucky an...
t have to have all the information yet to put out a post that says, “We are currently investigating and will share more information as soon as we know more.” Brands that wait too long to respond to a crisis, or say nothing at all, appear indifferent or as if theyhave something to...
t have to have all the information yet to put out a post that says, “We are currently investigating and will share more information as soon as we know more.” Brands that wait too long to respond to a crisis, or say nothing at all, appear indifferent or as if theyhave something to...
We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Use them to expand your brand’s social reach (and they might even help you go viral). What are the chances of going viral? First, how likely is it that your post will...
Guiding your talent by telling them to include an introduction, hook, key takeaways and an outro is more helpful than simply saying, “Write a script.” 2. Educate your talent A little extra work upfront goes a long way—create a resource with tips, tools or a training session for ...